Most among us will be found wanting supposed they were pushed to answer the question: “what role have you played to move South Africa forward and help position it as a desirable brand among the nations of the world?”
While self-interest drives plenty of individuals; there exists a few who also have the praiseworthy habit of thinking and acting beyond their own interest and are into doing stuff for the greater good. A new television programme, Play Your Part, comes to our television screens on June 15 to give a shot at the idea of ‘inspiring and igniting South Africans to take action and make a difference in their communities.’
Created by Brand South Africa; the programme will be hosted by kwaito star and fitness fanatic Kabelo Mabalane. At least the host has played his role, among others as a member of notable pop music group TKZee – in defining Mzansi’s popular culture in the early years of democratic South Africa.
The show’s producers promise to profile and showcase achievements, by ordinary individuals, who inspire the notion of active citizenship and how their continued efforts have contributed to Mzansi’s 20 years of democracy. “With extensive research, archive footage and interviews, this show will positively contribute to our vision as a country in communicating efforts about transforming society and uniting the country,” says Executive Producer Katie Mohamed.
Viewers will be challenged, at the end of each episode, to “play their part” in constructing progressive and successful communities.
“We have much to be proud of during our last 20 years of democracy,” says Wendy Tlou who is Brand South Africa’s Director of Strategic Marketing and Communications. “But it is time for us all to coalesce around our National Development Plan, Vision 2030, which aims to ensure South Africa’s economic and social growth and development. Active citizenship, pride and patriotism will be crucial in driving the implementation of the Vision 2030 by all stakeholders.”
Play Your Part is scheduled for broadcast on SABC 2 from 15 June 2014 on SABC 2 at 21h00 on Sundays.